STIPE MIOCIC

I had the privilege of developing a brand icon for Stipe Miocic, the legendary heavyweight MMA fighter celebrated as the 'GOAT' in his division. Collaborating closely with Stipe and his manager, I crafted a logo that reflects his athleticism, professionalism, and strength. Designed to be simple, sharp, and instantly recognizable, the icon reinforces his brand identity with a modern, bold aesthetic that aligns with his stature in the sport. Additionally, I designed the '216 Collection'—a custom merchandise line named after his area code—that represents both his fighting career and his work as a firefighter. This collection includes training gear and grappling wear, with a unique, scorched, matrix-like graphic on the grappling pieces, symbolizing his dedication as a firefighter and his nature of being 'under fire', to achieve greatness.