REAX / APPAREL AND FOOTWEAR DESIGN
Design and development of both core and halo riding gear, with notable achievements such as the Katana Riding Shoe and the Hawk Mesh Glove. The Katana Riding Shoe, an especially engaging project, drew inspiration from 'Tactical', 'Brutal', and 'Athletic' themes, resulting in a modern, brutalist aesthetic. I was responsible for initial design concepts, design refinements, final part designs, creation of tech packs, and overseeing sampling and design updates through to final production. Additionally, I played a key role in our core product lineup, including Footwear, Mesh Jackets, and Riding Gloves. Each design was crafted with a focus on style, performance, versatility, durability, , tailored to meet the specific needs of our target demographic.