LUCAS BARBOSA

In 2018, at the height of his career as the #1 Jiu Jitsu fighter in the world, Lucas "The Hulk" Barbosa sought an icon for his brand. I was given full creative freedom so I aimed to craft a clean, refined design that would reflect his professionalism and intensity, with subtle nuances to convey a sense of controlled power. Inspired by the poised moment of a deep breath before action, I incorporated a subtle compression in the logo to suggest an imminent burst of energy—capturing the restrained strength and sharp, explosive style that define Barbosa's approach. In addition to the logo, I was responsible for designing Barbosa's complete apparel and Gi collection, including accessories and a range of merchandise. This included custom illustrations, graphic design work, unique Gi designs, and a curated merchandise collection that brought his brand to life.