BILT LUX / GRAPHIC DESIGN
As the designer for LUX, a Bilt sub-brand, I was involved in the brand development and strategic efforts to elevate LUX within its quality category. I worked within the unique constraints of an entry-level, exclusive brand line, balancing quality and design appeal to meet market expectations for affordability while achieving a more refined aesthetic. By focusing on value-driven design, I positioned LUX solidly within the 'good' category, ensuring accessibility and a compelling product offering that resonated with its target audience.