BAD BOY BRANDS. / PRODUCT DESIGN
As the Global Lead Designer, I oversaw a wide range of product design and development projects, with a primary focus in apparel and fighting / training gear design. I led the industrial design of core gear lines, including boxing gloves, safety gear, bags and accessories. My role encompassed everything from concept ideation and technical design to final production, ensuring each product met the high standards required for both performance and aesthetics. One of my key achievements was spearheading the reimagining of the Bad Boy brand’s product lines in 2017-2019, modernizing their gear to capture a younger demographic while maintaining the integrity of the brand's heritage. This overhaul involved a strategic blend of innovation and tradition, ensuring the brand’s continued relevance in a rapidly evolving market.