BAD BOY / GRAPHIC DESIGN WORK

As the Global Lead Designer at Bad Boy, I led the design and development of a diverse product range, including innovative apparel and core gear such as boxing gloves, safety equipment, and bags. My work seamlessly integrated product and industrial design, ensuring each item embodied both functionality and Bad Boy’s unique style. Beyond product design, I created marketing collateral and developed comprehensive marketing campaigns, including advertisements, web banners, social media graphics, and pop displays. In 2019, I spearheaded a major rebranding initiative for 2020, refreshing our visual identity to attract a younger demographic and stay competitive in a rapidly changing market. This strategic overhaul significantly boosted Bad Boy’s brand appeal and market presence.