HISTORICAL BRAND LOGOS ( 1980'S TO 2010 )
BAD BOY BRANDS. / BRAND DEVELOPMENT
As the Global Lead Designer, I drove a wide range of projects over the years. My primary focus was on product design—especially in apparel—while also leading industrial design for core gear lines like boxing gloves, safety gear, and bags. I managed the creation of marketing collateral including ads, web banners, social media graphics, and pop displays. In 2019, I spearheaded the update of the Bad Boy branding for 2020, refreshing a decade-old look to capture a younger demographic in a rapidly evolving market.