AXIAL® PROTECTION / TECHNICAL DESIGN

As Senior Designer, I was responsible for shaping the Axial brand, a leading name in close-to-body motorcycle protection, base layers, and armor. My role encompassed comprehensive brand development, including logo design, packaging, and product line creation. I led the design of Axial's core base layer collections and developed specialized footwear insoles that complemented the brand’s protection-focused mission. In addition to product design, I ensured that all visual elements, from logo to packaging, aligned with Axial’s brand identity, reinforcing a cohesive, market-ready presence. This holistic approach allowed Axial to maintain a strong, consistent image that resonates with users seeking high-performance protective gear.