AXIAL® PROTECTION GEAR / GRAPHIC DESIGN

In my role at Axial, I spearheaded brand development, logo creation, apparel design for the Core Baselayer Collections (Base, Compress, Protect), and packaging design across all product lines. I managed each phase from initial concept to final production, ensuring a cohesive brand identity that aligns with Axial’s dedication to protection and performance. For the Core Baselayer Collections, I meticulously designed each apparel style from the ground up, engineering the Base, Compress, and Protect lines to meet rigorous functionality and performance standards. Concurrently, I crafted the branding and packaging for Axial’s armor line and Core collections, employing clear iconography, structured layouts, and a bold color palette to distinguish each product. The resulting packaging not only enhances brand recognition but also guarantees a strong presence on shelves, featuring intuitive labeling and visual consistency throughout the entire Axial lineup.